A new spin on one of the the most iconic taglines ever for one of the most iconic brands ever.
Directed by the supremely talented Dina Mande.
Talk about a cool brand: Beard Guyz offers a full line of self-grooming beard products.
Even though they have been around since 1995, Beard Guyz had barely advertised before. So we were tasked with creating a soup to nuts campaign.
Most light beers are also light on taste. Miller Lite, on the other hand, boasts a fuller taste that guys don't just like. They love.
A handful of in-store posters for Plato’s Closet, a chain of second-hand clothing stores. Love the stores and loved working on this.
A convention video honoring first responders that I co-wrote with my buddy, Brendan Duffy.
After basically being invisible for years in the ad world (their words, not mine), Ronald McDonald House Charities was determined to make a big splash primarily using digital.
The client was ecstatic with the results, awareness went through the roof and donations skyrocketed.
Van Der Hagen makes shaving products. They wanted to go toe-to-toe with the big boys like Gillette. (Hey, give them points for being ambitious)!
But first, they needed to get on the radar. So we positioned Van Der Hagen for serious shavers, anyone who needs to shave daily.
Vaio once featured the best wireless capabilities of any laptop making the world your hotspot.
Despite being a familiar face on the Super Bowl in the past, McDonald's was reluctant to return. We feverishly tried to convince them that the Big Game was still the perfect stage for their brand.
Thankfully, they agreed.
I helped create the initial website and content for The AbbVie Foundation -- which partners with humanitarian organizations to help support the most underserved and poorest communities nationally and around the world.
I have also written content and created concepts for many websites including State Farm, Boyd Gaming, Anheuser-Busch, Kraft, Kyocera Mobile and Subway.
Manifesto
Being a sports nut, you can imagine how crazy excited I was to create work that aired on the Super Bowl, the World Cup and the Olympics. (And yes, kayaking is indeed an Olympic sport.)
Here’s some more work I helped create with a slew of super talented folks.