Talk about a cool brand: Beard Guyz offers a full line of self-grooming beard products.
Even though they have been around since 1995, Beard Guyz had barely advertised before. So we were tasked with creating a complete campaign.
Our campaign emphasized self-beard care, fueled by the tagline, “You’ve Grown It. Now Own It.”
A new spin on one of the the most iconic taglines ever for one of the most iconic brands ever.
Directed by the supremely talented Dina Mande.
Van Der Hagen makes shaving products. They wanted to go toe-to-toe with the big boys like Gillette. (Hey, give them points for being ambitious!)
But first, they needed to get on the radar. So we positioned Van Der Hagen for serious shavers, anyone who needs to shave daily.
Most light beers are also light on taste. Miller Lite, on the other hand, boasts a fuller taste that guys don't just like. They love.
After basically being invisible for years in the ad world (their words, not mine), Ronald McDonald House Charities (RMHC) was determined to make a big splash primarily using digital.
This included: helping create, launch and promote the first RMHC website, banner ads, viral videos, email blasts, Twitter and Facebook.
The client was ecstatic with the results, awareness went through the roof and donations skyrocketed.
A convention video I co-wrote with my buddy Brandan Duffy honoring first responders for AT&T.
I helped create the initial website and content for The AbbVie Foundation -- which works together with humanitarian organizations to help support the most underserved and poorest communities around the world and nationally.
I have also written content and created concepts for many websites including State Farm, Boyd Gaming, Anheuser-Busch, Kraft, Kyocera Mobile and Subway.
Some work I did for a pitch for an extreme home fitness system named Powerhouse.
Even though we didn’t win the account, it was lots of fun to work on and I made some new friends.
Despite being a familiar face on the Super Bowl in the past, McDonald's was reluctant to return. We feverishly tried to convince them that the Big Game was still the perfect stage for their brand.
Thankfully, they agreed.
A dream assignment. I helped create a print ad for a video game co-designed by Wayne Gretzky.
With an insane deadline, the biggest hurdle was getting Wayne’s final approval. He liked it a lot. That’s good enough for me.
Being a sports nut, you can imagine how crazy excited I was to create work that aired on the Super Bowl, the World Cup and the Olympics. (And yes, kayaking is indeed an Olympic sport.)
Here are some more ads that I helped create.
