Van Der Hagen makes shaving products. They wanted to go toe-to-toe with the big boys like Gillette. (Hey, give them points for being ambitious!)
We decided that Van Der Hagen’s strength was their name. It just sounded very European, very tech-y. After all, with a monicker like that, who else can guarantee you “The Shave of your Life. Everyday.”
MAXWELL HOUSE • Film
A new spin on one of the the most iconic taglines ever for one of the most iconic brands ever. Directed by the supremely talented Dina Mande.
"The Call" Maxwell House :60
ABBVIE FOUNDATION • Website
I helped create the initial website and content for The AbbVie Foundation -- which works together with humanitarian organizations to help support the most underserved and poorest communities around the world and nationally.
I have also contributed written content and concepts for many websites including Boyd Gaming, Anheuser-Busch, Kraft, Kyocera Mobile and Subway.
MILLER LITE • Film
Most light beers are also light on taste. Miller Lite, on the other hand, boasts a fuller taste that guys don't just like. They love.
"13 Monkeys" Miller Lite
"Buster" Miller Lite
"Clink" Miller Lite
RONALD McDONALD HOUSE
After basically being invisible for years in the ad world (the client's words, not mine), Ronald McDonald House Charities was determined to make a big splash primarily using digital.
This included: helping create, launch and promote the first RMHC website, banner ads, viral videos, email blasts, Twitter and Facebook.
The client was ecstatic with the results, awareness went through the roof and donations skyrocketed.
Every child received their very own Facebook page.
On-premise execution placed on McDonald's counters.
BEARD GUYZ • Social
Talk about a cool brand: Beard Guyz offers a full line of self-grooming beard products. Even though they have been around since 1995, they had never really advertised before. So we were tasked with creating a fully realized campaign.
We created a campaign that took an educational approach fueled by the tagline, “You’ve Grown It. Now Own It.”
The Baddest Beard Around Sweepstakes
POLYSEAMSEAL • Integrated
Adhesive. Caulk. God knows what else. With 1001 uses and counting, Polyseamseal can turn any do-it-yourselfer into a kid in a candy store.
CoxBLUE.com • B2B
CoxBLUE.com offers so much game-changing, unlimited advice for small business owners, the sky's the limit.
McDONALD'S • Super Bowl
Despite being a familiar face on the Super Bowl in the past, McDonald's was reluctant to return. We feverishly tried to convince the client that the Big Game was still the perfect stage for their worldwide brand. Thankfully, they agreed.
"The Catch" McDonald's
I believe the best platforms should capture the essence of the brand and "swing for the fences" with their tactics.
The insanely popular, incredibly addictive Monopoly at McDonald's.
Customers peeled off this in-store poster like a giant game piece.
Even the McDonald's parking lot was fertile ground for a tactic.
Digital was a key component to the enormous success of Monopoly at McDonald's. I frequently contributed a slew of content, concepts and social executions.
BOO!!! Lucky enough to work on the fun "Fright done Right" in-store platform for Target.
Summertime fun can happen anytime, anywhere. Just add Nabisco snacks available at Meijer.
Who better to promote Kyocera's waterproof Hydro phone than celebrity survivialist Bear Grylls?
Instead of merely offering a free McDonald's McCafe coffee, we sweetened the deal by creating quirky McCafe Coffee Grams that could be shared on social networks.
BUD LIGHT • Film
Being a sports nut, you can imagine how crazy excited I was to create work that that aired on the Super Bowl, the World Cup and the Olympics. (And yes, kayaking is indeed an Olympic sport.)